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Marketing Myth #1: "The best approach to car wash marketing is to do it yourself."
Historically speaking, this myth has been one of the most damaging to small businesses. The idea is that when you do something for your company, it is free. Business owners and entrepreneurs need to realize that their time is not free. It is imperative that a business owner tracks the time they spend on marketing in order to determine if this time is more costly than using an external source.
Marketing Myth #2: "Not another car wash! You MUST be unique to succeed."
Displaying a clear difference between your car wash in relation to your competition would seem like it is necessary to ensure sales.
Ask yourself how many unique products or services do you own or pay for?
Do you, as a consumer, seek out products or services that are truly differentiated from the competition, or do you seek out something that will do what you need at a reasonable price?
There is a difference between being “different” and being “distinct and recognizable”. Consumers find very little difference among their purchases and vary their favorites based on accessibility, price and brand hype.
Marketing Myth #3: People will always buy cheaper
Though price is a factor in consumer decision making, most people are more interested in the value of what they are getting, not the bargain.
Many factors influence consumer purchases: accessibility, value, environmental repercussions, etc. You will not increase sales by simply lowering the price, the key is to market the value of benefits of your specific service.
Marketing Myth #4: Offering many options will boost sales
Too many options reduce your sales.
People who are confronted with too many choices often procrastinate and generally end up not making a choice.
When this occurs, you end up losing the sale that you already had.
Marketing Myth #5:Giving away or discounting washes to NEW customers lessens cash input
When providing free samples of your product or service, it is one of the most cost effective forms of marketing.
When offering free prizes or incentives, it is not money lost.
This money is simply added to your marketing budget at a very minimal cost to yourself.
Thank you for reading! I hope you gained a ton of implementable value from this post! The only thing left to do is well....go implement what you learned an take your detailing business to whatever level you can possibly imagine.
Also, check out our Essential Marketing Tips For Detailers for more tips on creating a predictable client generating system using social media and deriving an income from it. Or check below and simply drop your email for more in-depth tips, metrics, and processes!
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