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If we’ve got you convinced that social media networking is the way to go in successfully promoting your mobile auto-detailing or fixed-site business, let’s take things one step further: video production and promotion.
It’s most important today that you bring your business to the attention of everybody by informing, entertaining or evoking some emotion, and one great way to do this is with a short, two- or three-minute video that illustrates the various services that you offer.
You should create videos that show your prowess at interior cleaning, engine shampooing, buffing and polishing, headlight restoration, and all the other services you offer.
To start off, set up your own YouTube channel where your videos can be made available for anyone to watch.
You can actually “tag” your videos for good search engine optimization (SEO) so the search engines see them and rank them high.
And here’s the thing: You don’t have to make a big production of it. Simple befores and afters, or demonstrations.
If you don’t have a camcorder or if your phone doesn’t have the capability to make videos, which most do now and days. There are photographers in your area who could help with producing videos.
They can do the shoot — complete with editing — and do it for a very reasonable price.
Or you can have photos taken with a digital camera and then create an awesome slide show video complete with effects, background music and captions.
As long as you’re developing a library of fine films, you might as well put them all on your web site in addition to YouTube.
Truth is, if you don’t have any videos for your business, you’re missing a great opportunity.
YouTube will host your films for free.
All you have to do is set aside some time and get them made.
Lets take a look at the steps that are essential in order for
you to produce a good quality video product.
1. Select a subject. It is best that you choose one with which you are
already familiar.
2. Select a particular aspect of the subject that you want to discuss in
your video. Remember, it must be both engaging and helpful to all
your future customers.
3. Prepare an outline on how you will discuss this part of the subject.
4. Carry out any research you need in order to make sure that you have
everything at hand.
5. If you are producing a video on a subject that involves a certain niche,
then get yourself a digital camcorder in order to record the appropriate
material. You can then decide whether you want to add audio during
real time (when actually filming) or during the editing process.
6. You will now need to edit the product using a video editing software
program (which we will look at in more detail later on in this book).
There are certainly plenty of these software programs available for
sale, but Windows XP comes with a movie maker program already.
7. Once all the above stages have been completed, your video product is
now ready to be marketed.
In fact, as you can see from the above, there is nothing really complicated about
producing your own video product. To be honest, anyone could do it, if they
tried. There are plenty of applications around that will help you to achieve your
goal of making a good quality video product for the internet.
If you want, you could do the following:
1. You could add a video component to your sales page in order to
increase your response rate.
2. You could offer your customers downloadable video lessons, which
will result in a boost in their confidence of your abilities and knowledge
on the subject and trust in you.
3. You can demonstrate what needs to be done with a particular
product that you are offering by producing a series of videos which can
be included as part of the package you are offering to your customers.
As you can see, the possibilities of using video products are endless, and the
examples shown above are just a few of the great ways for using video products.
So if you want to be seen in a more favorable light in the online marketing fields,
then consider creating your own video products as soon as you can.
Thank you for reading! I hope you gained a ton of implementable value from this post! The only thing left to do is well....go implement what you learned an take your detailing business to whatever level you can possibly imagine.
Also, check out our Essential Marketing Tips For Detailers for more tips on creating a predictable client generating system using social media and deriving an income from it. Or check below and simply drop your email for more in-depth tips, metrics, and processes!
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Don’t worry, it’s simple. We just need to know what you’re selling, get an idea of what you want to accomplish, and so forth…We’ll review your goals, your offers, and your online presences then deliver a custom plan to grow your revenues...Based on the exact same process that’s generating leads for our clients right now.
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